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Leadership Trademarked is a podcast for leaders, by leaders. Whether at home, at work, or in our communities, the world around us has changed and continues to challenge us in all aspects. Hosted by Silvia, Leslie, Ros and Kevin, this show delves into the nuanced and complex world of leadership with industry experts, thought leaders, and successful business executives. As a leader, do you feel you are living up to the leadership challenge? What is your reputation as a leader? What are the tools and processes you have in your toolbox? This podcast will help you explore and finetune your leadership trademark through elevated dialogue with leaders across various industries to help you make educated decisions.
Leadership Trademarked is a podcast for leaders, by leaders. Whether at home, at work, or in our communities, the world around us has changed and continues to challenge us in all aspects. Hosted by Silvia, Leslie, Ros and Kevin, this show delves into the nuanced and complex world of leadership with industry experts, thought leaders, and successful business executives. As a leader, do you feel you are living up to the leadership challenge? What is your reputation as a leader? What are the tools and processes you have in your toolbox? This podcast will help you explore and finetune your leadership trademark through elevated dialogue with leaders across various industries to help you make educated decisions.
Episodes

4 days ago
4 days ago
Episode 22 | Season 2 Finale: Employee Engagement, Leadership Tools, and the Power of Relationships
In this Season 2 finale of Leadership Trademarked, hosts Silvia Fraser, Leslie, and Rosalind reflect on the key lessons from a season dedicated to leadership tools, resources, and employee engagement.
Throughout the season, the conversation explored practical frameworks that help leaders navigate complexity—from prioritization tools and identity-based leadership insights to the foundational role of values, communication, and authentic leadership. What emerged clearly is that effective leadership is not just about having the right tools—it’s about how leaders apply them in real situations, through listening, reflection, and continuous learning.
In this episode, the hosts revisit some of the most powerful ideas from the season, including:
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Why two-way communication remains at the heart of employee engagement
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How leaders can use practical tools to navigate competing priorities and uncertainty
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The importance of authenticity, listening, and integrity in building trust
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How leadership lessons transcend industries—from healthcare to sports to economics
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Why focusing on what leaders can control helps navigate complex environments
The conversation also reflects on the current climate of leadership, where many leaders are navigating increased complexity, pressure, and at times, isolation. Despite these challenges, the hosts share a sense of optimism: the principles and tools that support strong leadership already exist—it is our responsibility to apply them thoughtfully.
The episode concludes with the launch of Season 3, which will explore a theme that sits at the heart of leadership but is often overlooked: relationships.
Season 3 will examine:
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The loneliness and isolation of leadership
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How relationships help leaders navigate complexity and sustain resilience
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The importance of intergenerational leadership
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How experienced leaders can support and learn from emerging leaders
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The role of networks, mentorship, and community in leadership growth
Future episodes will feature leaders from different generations and industries, sharing honest conversations about what leadership relationships look like today—and what they need to become tomorrow.
Because ultimately, leadership is not a solo journey.
It is built—and sustained—through relationships.

Thursday Nov 27, 2025
Episode 21: Navigating Conflict with Al MacVicar
Thursday Nov 27, 2025
Thursday Nov 27, 2025
Join us for a powerful episode with Al MacVicar on the Leadership Trademark Podcast, where we explore why great leaders don't avoid conflict–they embrace it.
Discover how trust, compassion, and honest communication can turn your toughest leadership moments into catalysts for growth. Al shares candid stories from his leadership experiences, revealing what he's learned about reading team dynamics, bringing diverse groups together around shared goals, and creating an environment where difficult conversations lead to meaningful results.
Whether you're leading a small team or an entire organization, this episode offers practical wisdom on building the kind of trust that makes open communication possible and the team cohesion that drives real results.

Sunday Nov 02, 2025
Episode 20: Leadership & Accountability
Sunday Nov 02, 2025
Sunday Nov 02, 2025
In this episode, we sit down with a veteran leader whose 31-year career in the Canadian Forces, including service with the Princess Patricia’s Canadian Light Infantry and the Canadian Airborne Regiment, has shaped his deep understanding of leadership, trust, and accountability. A distinguished graduate of the U.S. Joint and Combined Forces Staff College, he has also served as a CEO, board chair, entrepreneur, and community builder, continuing a lifelong commitment to service and mentorship.
Together, we explore how true accountability begins with the leader, not through commands but by asking better questions, building trust, and helping others create their own path to shared goals. Drawing from decades of military and organizational experience, he shares practical insights on guiding teams toward ownership, commitment, and high performance, lessons that resonate in every field where leadership and integrity matter most.

Sunday Sep 21, 2025
Episode 19: Perceptual Positions Framework
Sunday Sep 21, 2025
Sunday Sep 21, 2025
In this episode, we explore the framework of perceptual positions as a powerful tool for leaders to navigate situations from multiple perspectives. By shifting between “my view,” “your view,” and the integrated “our view,” leaders can better understand dynamics, foster collaboration, and resolve challenges with greater clarity. To bring this to life, we’re joined by Gina Huston, a seasoned project manager from the City of Toronto, who has led complex initiatives and vendor collaborations across various municipal divisions. With expertise in project management, stakeholder relationships, and navigating high-pressure environments, Gina shares how applying perceptual positions can strengthen leadership and teamwork.

Friday Aug 08, 2025
Episode 18: Priority Setting with Shira Yoskovitch
Friday Aug 08, 2025
Friday Aug 08, 2025
In this episode, we’re joined by Shira Yoskovitch, Strategic Advisor to global supply chain, retail, and tech organizations, to explore the art and science of setting priorities. Shira breaks down how to define what truly matters, align teams even amid disagreement, and keep priorities dynamic as things change. Whether you're leading a small team or a global function, Shira offers actionable advice to help you spark clarity, drive alignment, and move forward.

Saturday Jun 28, 2025
Episode 17: The Identity Matrix in Action: A Live Coaching with Shelly Anne Penner
Saturday Jun 28, 2025
Saturday Jun 28, 2025
In this episode, Finn, Leslie, and Rosalind are joined by Shelly Anne Penner for a live demonstration of the Identity Matrix—a tool built around eight key questions designed to help people better understand themselves and develop the inner clarity and strength needed to navigate life.
Shelly’s story is a reflection of what it means to keep learning and growing. Born and raised in North Bay, Ontario, she began her nursing career at 18 as an RPN, unsure of what path she wanted to take. Over time, she worked her way toward becoming an RN and eventually moved to Toronto to work at one of the city’s largest teaching hospitals. Along the way, she experienced love, loss, motherhood, and the ongoing process of figuring out who she is and who she wants to become.
This conversation is an honest look at how the Identity Matrix can help make sense of those questions. It’s about pausing, reflecting, and choosing how we show up—for ourselves and for the people around us.

Saturday May 17, 2025
Episode 16: The Power of Identity
Saturday May 17, 2025
Saturday May 17, 2025
In this applied episode, we explore how understanding identity shapes the way we lead, connect, and grow. Using The Identity Matrix as our guide, we unpack how family traditions, childhood memories, and formative experiences contribute to a deeper sense of self. Through honest conversation and personal reflection, we examine the challenges of leadership, the power of self-awareness, and the importance of owning both our strengths and our shadow. Whether you're navigating a career decision, seeking greater connection, or simply asking “Who am I, really?”, this episode offers a practical path toward clarity, compassion, and authenticity.

Thursday Apr 17, 2025
Episode 15: Navigating Uncertainty with Dr. John Flannery
Thursday Apr 17, 2025
Thursday Apr 17, 2025
John dives into real-world applications of the tool, discussing how it can improve team dynamics and help leaders focus on the areas that truly matter. Tune in for a thought-provoking conversation on leadership clarity and actionable strategies for success.

Finlay Gane
Finn is the Technical Producer for the Trademarked Leadership Podcast
Finn is a strategist, connector of ideas, and creator. He produced and managed The Monthly Neus, an educational neuroscience podcast at Queen's University. Last year, he graduated with a BSc in Life Sciences from Queen's and is now an aspiring service and innovation designer, focusing on aligning company goals with their systems, processes, and products. Outside the studio, you'll find him dancing, adventuring, or reading at the neighbourhood coffee shop.

Silvia Caraman Fraser
Silvia is the Executive Producer and Host for the Trademarked Leadership Podcast
Silvia is the Director of Workplace Strategies, ModernTO Workplace Modernization, and an award-winning, thoughtful and energetic leader with the City of Toronto. Silvia is passionate about transforming and modernizing the workplace of Canada’s largest city by reimagining how people work. Silvia has over 20 years of progressive leadership experience with the cities of Toronto and Mississauga in driving positive change through engagement. Silvia holds a Masters in Public Administration from Western University.

Rosalind Kinsmill
Ros is the Executive Coach and Host for the Trademarked Leadership Podcast
Ros is an executive coach & global consultant who accompanies executive teams through complex change processes with individual/ team coaching, training, motivational seminar design, and leadership. She helps clients achieve high levels of professional and personal fulfillment. Ros has an Adult Learning & Counselling Psychology degree from U of T and Global Training & Consultancy credentials from UCSC – NLPU, CA.

Leslie Riley
Leslie is the Strategy Director and Host for the Trademarked Leadership Podcast
Leslie heads Brandwright, a marketing firm that focuses on the relationships among employee engagement, customer satisfaction and goal attainment. She co-founded The FACT Network, a collaborative forum that seeks diverse perspectives and voices from Canadian executives about key issues in today's business landscape. Leslie earned an MBA from the University of Toronto and a BSc from Purdue University.

Kevin Quinn
Kevin is the Strategic Advosor and Coach for the Trademarked Leadership Podcast
Kevin travels the world seeking the secrets of leadership strength. As a consultant, instructional designer and facilitator, Kevin helps clients learn key skills and breakthrough ideas. Kevin has an MA and MPA degrees from Queen’s U and did his Doctoral studies in Adult Learning at U of T. He is a published author, a ballroom dancer and an arctic explorer.
